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Trolls and Their Impact on Social Media

Trolls and Their Impact on Social Media

Social media is somewhere major chunk of our lives. It’s used in everything, and it’s everywhere. We all apply it; our buds use it, advertisers use it, celebrities, retail brands, etc. The Internet has 3.17 billion users and the world population is 7.3 billion. With these kinds of numbers, all types of users will undoubtedly be subjected to some way of social media trolling during their usage. Trolls can be found in almost every corner of the web who arouse conflict on social media sites by penning up controversial statements with the aim of causing havoc. They can develop issues for businesses, people, and the general well-being of some aspects of social media.

What Is Trolling? Trolling is defined as generating friction on the Internet by initiating quarrels or upsetting humans by posting off-topic or inflammatory messages in an online pyramid. Basically, a social media troll is someone who intentionally says something controversial in order to get a rebel out of other users. If you’re an active social media user, the possibilities are that you’ve witnessed trolling in one way or another. Growing up as a teenager during the increase of social media usage, all have experienced lots of trolling. The most pre-eminent, in my way of thinking, is on YouTube. On every comment thread, there are users who say something like this video s*, you don’t identify what you’re talking about, or the classic few people require to get their brains checked! Referring to the number of persons who have disliked that video. 

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If you're on Social Media, Know How To Respond To Trolls. If you’re someone who has a brand or owns a company, you might be thinking about joining or are already on social media. About 85% of businesses are on social media in the USA. It provides a brilliant manner to engage in various demographics, to grow your brand awareness, and most importantly reach new potential customers. But like I said earlier, if you’re on social media, there are good chances that you’re going to experience trolling. This is even more relevant if you’re a famous brand or company. Therefore, you have to understand how to manage your brand and how to handle criticism. Responding to trolls in a notorious way has been shown to work well if you can pull it off. Not everyone knew how to handle negative social media when they responded to a tweet.
You should also be well prepared for responding to matters that get attention from social media. In 2016, a company called Miracle Mattress had to answer to an occasion regarding one of their San Antonio stores. They posted a severely controversial video promoting a 9/11 twin mattress deal. After deleting the video from the page’s Facebook, the owner of Miracle Mattress had written a deeply heartfelt apology letter and posted it on Facebook. Sincere in your actions, being quick to act, and having the ability to own up to faults, mistakes can be vital to brand management.

The Internet Should Be a Good Place. Social media is a brilliant way to engage with the ocean around you and a good way for companies and brands to engage with users. While it can be a very optimistic matter, you’ll probably run into trolls on the internet. Trolls can be a false thing or they can be a wise thing! You have to understand how to deal with trolls. Staying on the offense is necessary, along with knowing how to respond to a troll’s criticism and comments. 

Here are some recommendations based on psychological research on how we can manage it: 

1.         If trolls are gifted by developing social mayhem, then it's good to not feed the trolls. Try not to strengthen their manners by reacting. If the troll understands they have succeeded in disrupting the social environment in some behavior, this will reinforce their way out.

2.         Psychopathy is generally connected with a lack of a fear of punishment. So, punishing the trolling manners might also verify ineffective.

3.         Reward good behavior. By rewarding the nice conduct, we will see more of it.

Can we teach empathy? One zone to change behavior might be to educate trolls to become more empathic, in particular, targeting their small levels of affective empathy. There's powerful evidence structured empathy training improves humans empathy. 
Unfortunately, mediation targeting psychopathy and more severe, clinical empathy deficiency are far more complex. Most mental health studies say psychopathy cannot heal. However, as trolls show higher levels of nonclinical psychopathy features (not enough to meet criteria for a clinical disorder) interventions may be more victorious. 
One psychopathy intervention that has previously indicated success in bringing down criminal activity and antisocial behavior is the decompression model. 
Here, Humans are rewarded for every prosocial, positive behavior (behavior that profits another), with the purpose of reinforcing and increasing good behavior.


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