The purpose of a business is to create a customer who creates customers.
Partner with agencies. Partnering with an agency is a good way to bring in new clients. You can used this strategy and develop a partnership with an agency that sends you at least 1 new client per month. Best success quotes make certain the agency is larger than your consultancy, so you are not competing.
Browse job boards. This is one of the easy ways to get new clients. Bookmark all of these below and check them daily for new assignments. These boards include web design, logo design, marketing, development, miscellaneous jobs, and copywriting. Positions cover remote, part-time, full-time, contract, and more, so there’s plenty of options.
Follow up with lost clients. When I talk about “lost clients”, I’m referring to clients you may have sent a proposal to in the past or spoke with but didn’t win the business. Go through your mail and discover clients you lost 3+ months ago. Dispatch them a follow-up mail asking how their assignment is coming along, and if there is something you can do for them. This plan is about being helpful and showing you care about the client. This can lead to a small scheme or even ignite a new conversation about hiring you if they are unsatisfied with their previous selection. If not, you’re still putting yourself on their range and might see some referrals coming down your way.
Follow up with your network. Browse through earlier mail conversations with colleagues, connections, and persons you’ve spoken within the past, who could be perfect for your consultancy. Follow up with each, asking what they’ve been up to and how you can assist. Asking how you can assist the person, whether it's giving tips, advice, feedback, or doing a small assignment, can be rewarding, and it covers you build up relationships with the right persons. Remember, if you go out of your pathway to assist someone for free, they’ll likely return the favor and assist you.
Guest blog. Explore blogs that your aspiring clients read and ask to guest post on them. You should write about a theme that fix within the blog, but also something that readers will get tons of value out of. Guest blogging is good as you can share your expertise and progress your brand by tapping into someone else’s audience. Alltop is a nice place to discover popular blogs in your industry. Peter Sandeen has also compiled a huge list of blogs you can get guest posts on.
Generate leads. Generating leads consists of discovering potential clients that could profit from your services, and coming up with an idea to reach them. The process used to generate leads for a cold mail campaign, which is something you can replicate right now. There are also services that can do the lead generation and sales process for you, like GetProspects, LeadGenius, and Hip lead.
Selling through social channels is the nearest thing to being a fly in the sky in your competitors' world and customers prospects.
Use Twitter search. Twitter search is a strong method to explore real-time tweets from persons and companies looking to hire or that want help. You can discover these tweets by using some phrases or keywords like below.
• Hiring a [your keyword here]
• Looking to hire a [your keyword here]
• Looking for a [your keyword here]
• #hiring # yourkeywordhere
Be creative. Try various search phrases and you’ll find some great prospective clients and projects. You can apply Warble to automate the searches and have them delivered to your inbox each day.
Be on demand. Share your expertise and skills on marketplaces like Google Helpouts, Clarity, or Liveninja. These sites have a lot of people to choose from, so consider giving away a few free sessions, to develop your profile. My friend built up his profile by giving away free calls to persons in his network, which results in great reviews and referral business.
Create a course. Create a course on Udemy to tap into prospective clients and the large audience of students. Tapha Ngum had written a course on Building and Selling a Niche Website From Scratch, which has lakhs of students. Tapha made cash from selling his course, and from persons who reached out to hire him directly.
Productize your services. Productized consulting is a strong pattern to get new clients and make recurring revenue. If you offer services like marketing, design, writing, development, and so on, consider selling your offerings as a package that clients can purchase. Best of all, you’re developing predictable, recurring revenue.
Always offer advice and help. A long-term structure to bring in new clients is to help persons who are connected to your aspiring clients. Offer plans, feedback, intros, thoughts, or help them in every way possible with the business challenges. This is a bit different than following up with your network as it’s an ongoing process. You might not close a client or get referrals straight away with this pattern, but it's a proven plan to build relationships and win new business over time.
Send a handwritten letter. If you’re looking to land a new client and need to get their attention, try sending a handwritten letter. Find the person at the organization that is most likely to hire you. Send and write a letter that concentrate on solving their problems, and also include an easy way to reach you. This method is also good to use when following up with acquaintances, prospective clients (hey it was nice meeting you…), or keeping current clients happier. A letter in the email adds a nice personal touch and shows clients you truly care.
Utilize industry networking sites. Almost every industry has networking sites that bring the community together. Motivational quotes is the reason as these sites are an amazing way to progress your brand and land new clients. If you design, make certain you have a profile on Krop, linkedin, Coroflot, Behance, and/or Dribbble. Also, join the discussion on Designer News.
If you’re a developer, be active on Hacker News, GitHub, or Stack Overflow. If you concentrate on writing and marketing, dive into the conversations on Reddit marketing, Growth Hackers, and Inbound.
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