How Maggi became an extremely popular noodle brand and got its name
In 1872, Julius Maggi, from Switzerland, named the company Maggi. Experts point out that in Switzerland, it was a time of the industrial revolution. In those times, women had to go household and cook after working long hours in factories. In such a rough timeframe, the Swiss Public Welfare Society had taken the support of Julius Maggie, and Maggi noodles was in-born under impulse. Julius named the product after her surname in the meantime. His full name was Julius Michael Johannes Maggi. Maggi noodles were first established in Germany in the year 1897.
Initially, Julius made a ready-made soup and protein-rich food. His physician friend, Fridoline Schuler, helped him a lot, and Maggi, which was formed in two minutes and was very fond of it. By 1912, Maggi went to France and United States. Then came 1947, when Nestle bought Maggie and its marketing and branding drove Maggie to every sweet home kitchen.
Maggi's entrance into the Indian market has been 37 years. Maggi would never have imagined she would get so much love who came to the market in 1984. Maggie, which is formed in 2 minutes, is the liking for everyone. With Maggi's highest share, Nestle India spends nearly Rs 100 crore on advertising. One of India's most valued brands, Maggi, is a well-known Swiss company but actually an associate brand of Nestle, and most human hierarchy consider Nestle to be the original brand. At that time, no one ever thought in their dream island that Maggi would become the choice of millions of people. But it happened. The idea and the product that was created in minutes was first love by everyone.
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