Colgate is an American brand chiefly utilized for oral hygiene products such as toothbrushes, toothpaste, dental floss, and mouthwashes. Produced by Colgate-Palmolive, in 1873, Colgate oral hygiene products were initially sold by the organization. Since 1873, Colgate toothpaste was sold in glass jars. In 1896, Tubes, as pioneered by Sheffield, Kalodont, and Johnson & Johnson (Zonweiss), were introduced.
In the 1950s, written by copywriter Alicia Tobin, Colgate became famous, with the saying "It Cleans Your Breath While It Cleans Your Teeth". Around January 2020, Colgate set down the label for toothpaste containing hemp seed oil with the U.S. government.
A well-established Colgate Total that has undergone continuous research over 20 years affirms its effectiveness and safety. Colgate Total is recommended by more UK hygienists and dentists than any other toothpaste. This paste is clinically proven to be more impactful at controlling plaque than consistent fluoride toothpaste. It carries a unique sustained release technology that assists control the re-growth of bacteria for up to 12 hours and is proven to improve gum health and reduce bacteria. It also carries the recommended volume of fluoride for cavity protection.
Colgate Cavity Protection is a recent addition to the Colgate range and an important breakthrough in fighting tooth decay. This paste gives regular fluoride toothpaste versus greater cavity protection and is the first and only toothpaste that carries Sugar Acid Neutraliser Technology. Proven by many years of clinical research, it neutralizes plaque acids to lessen the risk of decay and providing everyday cavity protection.
Another popular toothpaste Colgate Sensitive Pro-Relief which is getting great feedback from patients, this paste gives instant relief from sensitivity when rubbed onto the sensitive tooth for few minutes. It also contains the approved amount of fluoride (1450ppm) and gives long-lasting relief so is suitable for everyday care.
According to a 2015 study by market research, Colgate is the only brand in the Globe purchased by more than thousands of all households. Colgate has a global market share of 45% and a global market penetration of 67.7%. Despite this, in 2014, it balances the excessive growth rate of all brands in the research, with millions of newly households purchasing Colgate-branded products.
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